Social Networking has been used in both corporate and everyday life that benefit society in numerous ways. It’s one of the most common technology which people use these days to not only to communicate but for so many things such as messaging, commenting and sharing information. It’s not only used by individuals, corporations used it in many different ways. Companies use social network in their production like any companies have blog sites where their employees collaborate any information regarding the projects of the company. The most important which is used by both individuals and corporations is LinkedIn. It is a business oriented social networking site basically used for professional networking. Before, candidate used to come to the employer, but now LinkedIn has allowed the employer to come to the candidate. Users of LinkedIn can create their profiles, and highlights their skills in it so that they can be easily found by recruiters. An article by Sally Herships, ” Does LinkedIn work for job seekers?” explained in it what exactly is LinkedIn, how we can use it in different aspects of our life and how it can help us in getting job. In his article he talks about Dwight Scott, a recruiter with ExecuSearch in New York says, “he doesn’t spend a lot of time reviewing resumes of applicants. Instead he’s searching LinkedIn for potential hires. He says 65 percent of his placements this year are a direct result of reaching out to prospects on LinkedIn.” Facebook is also considered to the job search tool. Employers use Facebook to screen potential employees.
There are so many benefits of social networking to the society. It’s so easy to get connected with long distance people and friends. There ae so many pages on all social media sites which you can follow and read anytime but with all these benefits there is also a dark side to everything including social networking. When people use social networking sites frequently, such as Facebook, Twitter, Snap chats or any other social media available these day, they are creating a digital fingerprint on their name, which no cares. Loss of privacy is apparently the darkest side of social media. We don’t think twice we reveal anything on social media. Recently I ran into of the podcast #4 Follow the Money which really surprised me. It’s about Venmo where people pay their friends small amounts of money and charge them as well so basically it’s a series of transactions paid to with purpose. What really surprised me here was how people put anything without being image conscious. We post our personal information online without thinking that anyone can read it. We are living in a technological era, where we are so many dependents on these gadgets or you can say are hypnotized by them that we can’t think of living without it. A very beautiful article, “Influence of Social Media on Teenagers” by Suren Ramasubbu explained us the various negative sides of social media and how it’s affecting people’s life. There is lack of face to face interaction with people has caused a decline in communication skills among the youth. On one side we talk about protecting our personal information and on the other side we put everything one. As he said,” Serious risk is the amount of information shared on social network sites. LexisNexis and Lawers.com surveyed 1,000 Americans and found that half of them divulged too much personal data online. What is more worrying is the fact that 44 percent of them believed that the information they posted on sites like Facebook, LinkedIn or Myspace were being used against them.” How we should use of the social network is entirely up to us and it is entirely our responsibility to protect our personal information so that no one can misuse it.
In the future, I strongly believe privacy will play a bigger role in how we will use these social networking sites. Facebook will surely continue to grow, but there will be still issues on how they store and use the user’s data. The very useful professional networking sites, such as LinkedIn will continue to have a growing impact on how employees are recruited by employers.