We use new media such as smartphones, iPad, laptops, or any other electronic gadgets to create anything. In my opinion, two words ‘New Media’ and ‘creativity’ should always come together. By using any electronic device people come up with extraordinary ideas to create incredible things. For example, let’s talk about a simple photograph. There are so many ways today you can change a simple photograph to anything you want. You can create photo collage, cut any pictures to anything, add any stickers or add any text to any simple photograph which is all thanks to new media and of course creative ideas of a person. Another example of creativity is Virtual worlds or Second life where users are able to make an avatar of themselves and do what they want to do in real life or don’t get chance to do. It allows users to create pretty much anything that one’s mind comes up in your mind and go anywhere in the world.
In the article “LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media” by Kurt Wagner, it talk about how social media is important about the growth of any company and how they use media to release their product. It says, “Of the hyper growth companies surveyed (about 16% of the entire group), 91% said social media helped “increase awareness” of their brand, while 82% said it helped them generate “new leads.” Nearly three quarters of the hyper growth companies increased their social media budgets last year.”